CS474: Human Computer Interaction - Motivating Action
Activity Goals
The goals of this activity are:
- To connect triggers to user actions
Supplemental Reading
Feel free to visit these resources for supplemental background reading material.
The Activity
Directions
Consider the activity models and answer the questions provided. First reflect on these questions on your own briefly, before discussing and comparing your thoughts with your group. Appoint one member of your group to discuss your findings with the class, and the rest of the group should help that member prepare their response. Answer each question individually from the activity, and compare with your group to prepare for our whole-class discussion. After class, think about the questions in the reflective prompt and respond to those individually in your notebook. Report out on areas of disagreement or items for which you and your group identified alternative approaches. Write down and report out questions you encountered along the way for group discussion.
Model 1: The Fogg Behavioral Model and The Hooked Elements of Simplicity
Questions
- What are the three elements of the Fogg Behavioral Model (hint - the formula is
B = MAT)? Why do you think the elements are multiplicative?
- Which of the three elements of the Fogg Model are the easiest to manipulate? How might you determine which one serves as a barrier to action for a given application?
- What are Eyal's six elements of simplicity?
- Choose one element of simplicity and discuss how it might be incorporated to improve a product that you use frequently.
Submission
I encourage you to submit your answers to the questions (and ask your own questions!) using the Class Activity Questions discussion board. You may also respond to questions or comments made by others, or ask follow-up questions there. Answer any reflective prompt questions in the Reflective Journal section of your OneNote Classroom personal section. You can find the link to the class notebook on the syllabus.